A client needed a feasibility study to determine the viability of entering a new market. Jeremy prepared a report, complete with a market survey, article review and economic review to provide enough background for them to make a decision.

To answer their questions Jeremy conducted a market survey, using his large number of contacts, to determine the competitive landscape. In order to get a consistent conversation with each interviewee, Jeremy created a list of questions that each person was requested to answer.

In addition to the survey, Jeremy reviewed articles on the existing participants in this market. He then presented the results of the survey and the article review to the client in a written report. The assessment discussed whether there was room for a new player, what niches were the most underserved and the start-up costs for this new line.